Roux Pecans

www.pecannuts.co.za EU Cerified Organic Pecan Nuts and Kernel

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Location: Ramah Farm, PO Box 255, Hopetown 8750. South Africa, Tel/Fax:+27-53-2040001, South Africa

Wednesday, June 11, 2008

Are "organic" products worth a premium price?

Anybody can label their produce as "organic" in South Africa, and the perception is that the consumer should pay more because you do. This happens in South Africa.

In the European Union you have to be certified by a registered certifying business ( a 3rd party) that the product meets certain E.U. legal requirements before the word can be used in marketing.

What "organic" is, is different to different people and they are selective in their perceptions.

Personally, I don't think that the term or word "organic" deserves any price premium unless it means a better or higher standard of quality or excellence.

The fact that "non-organic" products may contain harmful additives, or have a high carbon footprint amongst many considerations may be good enough reasons to lower the quality in the eyes of the purchaser - if those are considerations at all.

The mere fact that products or produce are labelled organic should not necessarily command a higher price on the shelf.

A higher price can only be achieved if the quality presented is better.

What is quality?

Like beauty; it is in the eye of the beholder.

Organic certification is a quality bonus - not a guarantee.

Soon you may/will find the likes of Pick 'n Pay and Woolworths in South Africa and Tescos and the like in Europe and USA have their own certifying businesses to certify "their farmers" to their standard.
I hope their customers are not hoodwinked.

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